CONSUMER INSIGHT

Evaluating consumer needs & wants

Creating user profiles & scenarios

Analysing trends & product opportunities

Competitor evaluation

PRODUCT STRATEGY

Defining product-market proposition

Identifying the intended product value

Search for additional features, benefits

Creating design strategy

DESIGN & DEVELOPMENT

Defining product specifications

Generating product concepts

Defining functionality, usability & design

Product & cost price optimisation

PRODUCTION CONSULT

Prototyping /3D printing

Supplier sourcing

Quality control & sample approvals

Production evaluation